Every person deserves wellbeing support. Anytime. Anywhere.

Our mission is to build a world where people feel accepted, supported, and heard. A world where people have the confidence to request help for anything, any time. That’s why we provide organisations a new approach to care. One that’s available any time, with support from real people, at the touch of a button.

Sonder io first responders and support centre

About Sonder

  • Organisational wellbeing

    Founded in 2017, Sonder is a leading wellbeing and safety company who services around 400,000 members. Our client base span multiple industries - including corporations, education, government, healthcare and social services. The team is comprised of medical professionals, technology experts, and former (or off-duty) emergency services personnel.

  • Tech enabled,
    human support

    Sonder’s solution is a technology-driven platform supported by safety, medical and mental health experts - available 24/7. Our qualified team help with a broad spectrum of needs - from stress and anxiety, depression and suicide prevention, workplace bullying and frontline manager support, domestic violence, and more.

  • On the
    ground support

    Our highly trained physical responder network can be onsite within 20 minutes for workplace aggression and injuries, domestic violence and accidents, suicide ideations, welfare checks, hospital escorts, car breakdowns, and any other time-sensitive scenarios.


Financial Review Boss 2021 Most Innovative Companies Winner

Higher standards
in healthcare

Sonder is proud to be the first technology company to achieve   accreditation for healthcare support services by ACHS (Australian Council on Healthcare Standards).

Our wellbeing framework

Sonder’s wellbeing framework guides our approach to supporting our members. In particular, how we support the psychological and physical wellbeing of each individual in a proactive, responsive and enduring manner.

Our human centric approach is an important part of the framework; and it ensures we consider the unique cultural, social, environmental and vocational aspects of any situation.


Meet our executive team

  • Craig Cowdrey - Co-founder & CEO at Sonder
    Craig Cowdrey

    Co-founder & CEO

    Craig's passion for solving complex problems has taken him through careers in law, diplomacy and the military. As CEO, Craig drives Sonder’s strategy and culture, leading a high-performance team to deliver Sonder’s vision to provide everyone with global access to on-demand and personalised safety, medical and mental health support.

  • Christopher Marr - Co-founder and Chief Commercial Officer at Sonder
    Christopher Marr, DSM

    Co-founder & CCO

    Christopher has dedicated his life to serving others, previously serving 20 years as an Australian Army officer, including 10 as a leader and commander in the special forces. His role at Sonder is to lead the commercial strategy and growth of the company, both domestically and internationally. He is committed to addressing the world’s burgeoning health crisis by disrupting the way people get help.

  • Peter Burnheim - Co-founder and Chief Operations Officer at Sonder
    Peter Burnheim, CSM

    Co-founder & COO

    Peter continues to build a community of compassionate people that can be there whenever someone is in need. As Chief Operations Officer, Peter leads Sonder’s network of rapid response professionals providing on-demand, in-person support to people in need. In a previous life, he spent nearly two decades in the Australian Army, successfully leading a variety of complex operations around the world.

  • Amy Dobins
    Amy Dobbin

    Chief of staff

    Amy is an experienced technology professional with previous roles in commercial law, venture capital and the highest level of government. She is passionate about leveraging technology solutions and new business models to solve big problems. As Chief of Staff at Sonder she works within the senior leadership team and across the business to drive strategy, operations and special projects.

  • Matt Gillam

    Chief technology officer

    Matt has always loved building technology that helps people live their best life. At Sonder, Matt leads the Product and Engineering function, delivering rich engaging products underpinned by high availability technology platforms to ensure that we can get our members the help they need, when they need it.

  • Ryan Kaveney

    Chief financial officer

    With extensive experience in industry leading innovation, strategy and high-performance culture, Ryan has worked with companies ranging in size from start-up to Fortune 100 multinationals. As Chief Financial Officer, Ryan provides strategic leadership to promote growth and stability, and to establish the future direction of the company.

  • Mindy Eiermann

    Chief product officer

    Mindy leads the Product Management, Design, and Member Engagement teams at Sonder. She has almost 20 years of experience leading product teams, both in a startup environment as well as at a multinational corporation across multiple continents and product suites. She is passionate about customer-driven innovation, servant-leadership and diversity and inclusion in the workplace.

  • Brad Newton

    Chief sales officer

    Brad brings more than 20 years of sales leadership experience across Australia, New Zealand, and the broader Asia Pacific region. For six years, Brad was the APAC VP at DocuSign. Prior to that, he was COO at Hills Limited. He has also held senior enterprise sales positions at technology companies such as Symantec and Citrix.

Our wellbeing experts keeping you safe

  • Dr Jamie Phillips

    Medical Director

    Jamie is a specialist rural & remote physician with advanced specialist training in emergency medicine. He is shaping the health culture at Sonder to ensure quality, expert support from start to finish.

  • Kim Powell

    Director of Nursing / Member Team Lead

    Kim manages Sonder’s team of nurses after spending many years in emergency care. She brings a unique approach to holistic care, influenced by the Mãori health model “te whare tapa whã”.

  • Louise Butler

    Head of Psychology

    Louise is a senior clinical psychologist and authorised supervisor with advanced training in trauma-informed acute mental health care. Louise is ensuring mental health care is easily accessible, it is delivered with quality and care, and alongside any other health, wellbeing or safety concerns.

  • Hudson Browning

    Senior Operations Manager

    Hudson manages the Sonder Support Centre after spending 10 years as an army officer. He makes sure that the human support behind Sonder provides the best service possible to those in need.

  • Brett Ward

    Head of Member Safety

    Brett is responsible for overseeing the safety of our members. With 27 years in Victoria Police, Brett brings both empathy and expertise to this important role.

Our values

  • Empathy

    As per the definition of Sonder, we recognise other people’s background and journey, and respect it. We treat others as we would like to be treated.

  • Excellence

    We have high personal and organisational standards – professionally, morally, ethically. We continually aspire to be better, and do better for others.

  • Respect

    We praise and we provide critical feedback, but always underpinned with respect. We celebrate differences and uniqueness in everyone.

  • Teamwork

    We are stronger, united. Our strengths lift others, and the strengths of others provides room to improve ourselves.

    We collaborate to achieve common goals.

Reimagining organisational wellbeing and safety

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