Best practice guide to communicating Sonder to your people

Congratulations on choosing Sonder!

We're so glad to partner with you on a preventative approach to caring for your people. As you are now ready to launch Sonder to your organisation, this guide will help you create an impactful launch.


A quick recap - about Sonder

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Receive real-time safety notifications wherever you are. Access in-app safety features such as 'Track my journey' and 'Check on me'.

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Bumped head? Mystery rash? Cough that won't go away? Whatever your concern, our health experts are ready to help.


Mental health

If you’re not feeling yourself or you are concerned for a colleague, our team is ready to listen and support.


Sonder is a discrete, private and confidential source of support. Patient confidentiality is our priority.


Safety and wellbeing isn't a 9-5 need, that's why we're available 24/7 at the touch of a button.


We treat every individual as exactly individual, because one size fits none!


Sonder is accredited by the Australian Council on Healthcare Standards (ACHS), so you know you're receiving the highest quality of care.

The Sonder marketing toolkit

We've created an easy-to-use communications toolkit full of ready-made marketing material for launch and beyond. The toolkit includes templates for emails, posters, guides on Sonder, as well as handy 'how to' videos. The toolkit also gets updated monthly with new assets to communicate a new monthly theme. From mens health to mindfulness, the toolkit has it all!

How to use the toolkit

The video below will give you an overview of how to access the toolkit, what’s included inside and how to use the Sonder assets provided to you.

There is a comprehensive FAQ in the toolkit which should answer any questions you may have. If you have access issues after you receive your login details, please email us at [email protected]

How to co-brand toolkit assets

The steps below will walk you through how to co-brand assets from the marketing toolkit.
For a more in-depth tutorial, watch the video on the ‘How to use’ tab.

Remember to have your logo saved and easily accessible.

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Preparing for launch

We've created a handy checklist to guide you through creating your very own plan.
Fill out the team responsibilities and due dates and consider it your go-to resource for a smooth launch.

When planning how to launch Sonder to your people, think about:

  • When - when are your key launch milestones? Are there any days where your people will be getting together where you can communicate Sonder?
  • Where - where should you focus your communications efforts? Think digital and physical platforms.
  • Who - who in the organisation should be involved in the launch? This is a whole company initiative, so think big!
  • How - how can you tap into a core team/ambassadors to assist with the launch of Sonder?
Prepare for launch

Think big!

Is there anything special that you could do to launch Sonder to your people and to tell the world that you are a business that cares about the health and wellbeing of its employees?

Inspiration from our partners...


Here's some great examples of what has worked well for some of our current partners.

Launch essentials


Comms plan

A completed communications plan for launch and beyond. Your plan will contain high level objectives and tactical executions.



Familiarisation of the Sonder toolkit, including access to the platform, and knowlege of how to download, create and co-brand impactful promotional materials.


Weekly launch webinar

Each week, we host a launch webinar introducing Sonder's features and benefits to you and your people.


Activation comms campaign

Opt in to Sonder's email campaign to increase your activation rates by 20% and encourage app downloads.

Next steps

  • Attend kick-off meeting with your Implementation Manager

  • Use this meeting to ask any questions and gain clarity for a successful launch

  • Share your comms plan with Implementation Manager

  • Attend introduction call with your Customer Success Manager (CSM)