Best practice guide to communicating Sonder to your people
Congratulations on choosing Sonder!
We're so glad to partner with you on a preventative approach to caring for your people. As you are now ready to launch Sonder to your organisation, this guide will help you create an impactful launch.
A quick recap - about Sonder
Safety
Receive real-time safety notifications wherever you are. Access in-app safety features such as 'Track my journey' and 'Check on me'.
Medical
Bumped head? Mystery rash? Cough that won't go away? Whatever your concern, our health experts are ready to help.
Mental health
If you’re not feeling yourself or you are concerned for a colleague, our team is ready to listen and support.
Confidential
Sonder is a discrete, private and confidential source of support. Patient confidentiality is our priority.
Immediate
Safety and wellbeing isn't a 9-5 need, that's why we're available 24/7 at the touch of a button.
Personalised
We treat every individual as exactly that...an individual, because one size fits none!
Trusted
Sonder is accredited by the Australian Council on Healthcare Standards (ACHS), so you know you're receiving the highest quality of care.
The Sonder marketing toolkit
We've created an easy-to-use communications toolkit full of ready-made marketing material for launch and beyond. The toolkit includes templates for emails, posters, guides on Sonder, as well as handy 'how to' videos. The toolkit also gets updated monthly with new assets to communicate a new monthly theme. From mens health to mindfulness, the toolkit has it all!
How to use the toolkit
The video below will give you an overview of how to access the toolkit, what’s included inside and how to use the Sonder assets provided to you.
There is a comprehensive FAQ in the toolkit which should answer any questions you may have. If you have access issues after you receive your login details, please email us at hello@sonder.io
How to co-brand toolkit assets
The steps below will walk you through how to co-brand assets from the marketing toolkit.
For a more in-depth tutorial, watch the video on the ‘How to use’ tab.
Remember to have your logo saved and easily accessible.
Once you have selected your asset, click the Template Editor icon and select ‘Create New Job’.
Click on the red box in the bottom banner that says ‘Insert your logo’ and then select ‘Change Image’ in the right side menu bar.
On the left side menu bar select ‘Choose’ and open your company logo.
Your logo will appear in the red box. Use the red dots in the corners of the logo to make your logo smaller or bigger as necessary to edit the logo so it fits within the red box. Click and drag the logo to move as necessary and align it to the right side of the red box.
If you would not like to include your company logo, click on the red box and the divider line and reduce the capacity to 0% respectively.
In some designs, there will be an option to add your company's unique Sonder login instructions. In these cases, double click the editable text and write your login information or delete as appropriate.
Select ‘Finished’ in the top bar and confirm that you have completed your design.
On the next screen select ‘Download’ and choose your file type (recommendation: PDF for documents, PNG for images).
Preparing for launch
When planning how to launch Sonder to your people, think about:
- When - when are your key launch milestones? Are there any days where your people will be getting together where you can communicate Sonder?
- Where - where should you focus your communications efforts? Think digital and physical platforms.
- Who - who in the organisation should be involved in the launch? This is a whole company initiative, so think big!
- How - how can you tap into a core team/ambassadors to assist with the launch of Sonder?
Think big!
Is there anything special that you could do to launch Sonder to your people and to tell the world that you are a business that cares about the health and wellbeing of its employees?
Inspiration from our partners...
Here's some great examples of what has worked well for some of our current partners.
Launch essentials
Comms plan
A completed communications plan for launch and beyond. Your plan will contain high level objectives and tactical executions.
Toolkit
Familiarisation of the Sonder toolkit, including access to the platform, and knowlege of how to download, create and co-brand impactful promotional materials.
Weekly launch webinar
Each week, we host a launch webinar introducing Sonder's features and benefits to you and your people.
Activation comms campaign
Opt in to Sonder's email campaign to increase your activation rates by 20% and encourage app downloads.
Next steps
Attend kick-off meeting with your Implementation Manager
Use this meeting to ask any questions and gain clarity for a successful launch
Share your comms plan with Implementation Manager
Attend introduction call with your Customer Success Manager (CSM)
Join the weekly launch webinar