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Best practice guide to communicating Sonder to your people

Congratulations on choosing Sonder! We're so glad to partner with you on a preventative approach to caring for your people. As you are now ready to launch Sonder to your organisation, this guide will help you create an impactful launch.
Illustration with Sonder employees

What we do

How we do it

  • Confidential

    Sonder is a discrete, private and confidential source of support. Patient confidentiality is our priority.

  • Immediate

    Help alert being displayed on a phone
    Safety and wellbeing isn't a 9-5 need, that's why we're available 24/7 at the touch of a button.

  • Personalised

    We treat every individual as exactly that...an individual, because one size fits none!

  • Trusted

    Woman using Track my journey in the Sonder app
    Sonder is accredited by the Australian Council on Healthcare Standards (ACHS), so you know you're receiving the highest quality of care.

The Sonder marketing toolkit

We’ve created an easy-to-use communications toolkit full of ready-made marketing material for launch and beyond. The toolkit includes templates for emails, posters, guides on Sonder, as well as handy ‘how to’ videos. The toolkit also gets updated monthly with new assets to communicate a new monthly theme. From mens health to mindfulness, the toolkit has it all!
Illustration of a team having a collaborating meeting sitting in a round desk

How to use

The video below will give you an overview of how to access the toolkit, what’s included inside and how to use the Sonder assets provided to you.

There is a comprehensive FAQ in the toolkit which should answer any questions you may have. If you have access issues after you receive your login details, please email us at hello@sonder.io

Explore the toolkit

How to co-brand

The steps below will walk you through how to co-brand assets from the marketing toolkit. For a more in-depth tutorial, watch the video on the ‘How to use’ tab. Remember to have your logo saved and easily accessible.

1. Step one

Once you have selected your asset, click the Template Editor icon and select ‘Create New Job’.
co-branding step 1

2. Step two

Click on the red box in the bottom banner that says ‘Insert your logo’ and then select ‘Change Image’ in the right side menu bar.

co-branding step 2

3. Step three

On the left side menu bar select ‘Choose’ and open your company logo.

co-branding step 3

4. Step four

Your logo will appear in the red box. Use the red dots in the corners of the logo to make your logo smaller or bigger as necessary to edit the logo so it fits within the red box. Click and drag the logo to move as necessary and align it to the right side of the red box.

co-branding step 4

5. Step five

If you would not like to include your company logo, click on the red box and the divider line and reduce the capacity to 0% respectively.

co-branding step 5

6. Step six

In some designs, there will be an option to add your company’s unique Sonder login instructions. In these cases, double click the editable text and write your login information or delete as appropriate.

co-branding step 1

7. Step seven

Select ‘Finished’ in the top bar and confirm that you have completed your design.

co-branding step 7

8. Step eight

On the next screen select ‘Download’ and choose your file type (recommendation: PDF for documents, PNG for images).

co-branding step 8

Emails

Toolkit - Email example 1

Toolkit - Email example 2

Toolkit - Email example 3

Posters

Toolkit poster example 1

Toolkit poster example 2

Toolkit poster example 3

Guides

Toolkit guide example 1

Toolkit guide example 2

Toolkit guide example 3

Videos

Toolkit video example

Preparing for launch

We've created a handy checklist to guide you through creating your very own plan. Fill out the team responsibilities and due dates and consider it your go-to resource for a smooth launch.
Download checklist

When planning how to launch Sonder to your people, think about

  • When – when are your key launch milestones? Are there any days where your people will be getting together where you can communicate Sonder?
  • Where – where should you focus your communications efforts? Think digital and physical platforms.
  • Who – who in the organisation should be involved in the launch? This is a whole company initiative, so think big!
  • How – how can you tap into a core team/ambassadors to assist with the launch of Sonder?
Download checklist
Image of Sonder app home screen and wellbeing assesssment

Think big!

Is there anything special that you could do to launch Sonder to your people and to tell the world that you are a business that cares about the health and wellbeing of its employees?

Internal

  1. Incentives: Could you organise a day where employees enjoy a free coffee if they have downloaded the app?
  2. Sonder launch party: Why not throw a launch party for the whole business to get introduced to Sonder?
  3. Roadshows: You can spread the love by taking Sonder on the road and giving in-person demos to as many people as possible
  4. Ambassadors: Is there someone in your business who is particularly interested in health and wellbeing? Why not make them a Sonder ambassador!
Woman smiling on the phone at work

External

  1. LinkedIn post: Spread the word outside of your internal network and post on LinkedIn!
  2. Job posts: Position Sonder as an employee benefit. The free access to safety, medical, and wellbeing support could be a draw card for your potential employees.
  3. PR opportunities: If you’re loving Sonder and would like the opportunity to speak at one of our events, please reach out to marketing@sonder.io.
See example
Professionals listening to a discussion in an office

Internal comms

Inspiration internal comms 1

Inspiration internal comms 2

Launch materials

Inspiration launch materials 1

Inspiration launch materials 2

Events

inspiration events 1

Inspiration events 1

Helpful info and advice

In the app you’ll find thousands of articles and resources to help make life a little easier, whether you are pregnant or already a mum.

  • Comms plan

    Illustration of a man using the Sonder app
    A completed communications plan for launch and beyond. Your plan will contain high level objectives and tactical executions.
    Download checklist

  • Toolkit

    Illustration of a female doctor
    Familiarisation of the Sonder toolkit, including access to the platform, and knowlege of how to download, create and co-brand impactful promotional materials.
    Download toolkit guide

  • Weekly launch webinar

    Illustration of 2 people meeting
    Each week, we host a launch webinar introducing Sonder's features and benefits to you and your people.
    Register now

  • Activation comms campaign

    Illustration of an open letter with sonder material inside
    Opt in to Sonder's email campaign to increase your activation rates by 20% and encourage app downloads.
    Opt-in

Next steps

  • Attend kick-off meeting with your Implementation Manager
  • Use this meeting to ask any questions and gain clarity for a successful launch
  • Share your comms plan with Implementation Manager
  • Attend introduction call with your Customer Success Manager (CSM)
  • Join the weekly launch webinar
Complete

Download the report