Best practice guide to communicating Sonder to your people

Congratulations on choosing Sonder! We're so glad to partner with you on a preventative approach to caring for your people. As you are now ready to launch Sonder to your organisation, this guide will help you create an impactful launch.
Sonder team
Image description: Sonder team

What we do

Safety

Receive real-time safety notifications wherever you are. Access in-app safety features such as ‘Track my journey’ and ‘Check on me’.

Medical

Bumped head? Mystery rash? Cough that won’t go away? Whatever your concern, our health experts are ready to help.

Mental health

If you’re not feeling yourself or you are concerned for a colleague, our team is ready to listen and support.

How we do it

Confidential
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Sonder is a discrete, private and confidential source of support. Patient confidentiality is our priority.

Immediate
Image if Sonder app home screen with Urgent Help Alert button highlighted
Image description: Image if Sonder app home screen with Urgent Help Alert button highlighted

Safety and wellbeing isn't a 9-5 need, that's why we're available 24/7 at the touch of a button.

Personalised
Image of Sonder wellbeing resources and wellbeing assessment
Image description: Image of Sonder wellbeing resources and wellbeing assessment

We treat every individual as exactly that...an individual, because one size fits none!

Trusted
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Image description: riskmanagement-1-1-min

Sonder is accredited by the Australian Council on Healthcare Standards (ACHS), so you know you're receiving the highest quality of care.

The Sonder marketing toolkit

We’ve created an easy-to-use communications toolkit full of ready-made marketing material for launch and beyond. The toolkit includes templates for emails, posters, guides on Sonder, as well as handy ‘how to’ videos. The toolkit also gets updated monthly with new assets to communicate a new monthly theme. From mens health to mindfulness, the toolkit has it all!

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How to use

The video below will give you an overview of how to access the toolkit, what’s included inside and how to use the Sonder assets provided to you.

There is a comprehensive FAQ in the toolkit which should answer any questions you may have. If you have access issues after you receive your login details, please email us at hello@sonder.io

Explore the toolkit

Access now

How to co-brand

The steps below will walk you through how to co-brand assets from the marketing toolkit.
For a more in-depth tutorial, watch the video on the ‘How to use’ tab.

Remember to have your logo saved and easily accessible.


1. Step one

Once you have selected your asset, click the Template Editor icon and select ‘Create New Job’.

Screenshot on how to co-brand Sonder - step 1
Image description: Screenshot on how to co-brand Sonder - step 1

2. Step two

Click on the red box in the bottom banner that says ‘Insert your logo’ and then select ‘Change Image’ in the right side menu bar.

Screenshot on how to co-brand Sonder - step 2
Image description: Screenshot on how to co-brand Sonder - step 2

3. Step three

On the left side menu bar select ‘Choose’ and open your company logo.

Step 3 on how to co-brand with Sonder
Image description: Step 3 on how to co-brand with Sonder

4. Step four

Your logo will appear in the red box. Use the red dots in the corners of the logo to make your logo smaller or bigger as necessary to edit the logo so it fits within the red box. Click and drag the logo to move as necessary and align it to the right side of the red box.

Step 4 on how to co-brand with Sonder
Image description: Step 4 on how to co-brand with Sonder

5. Step five

If you would not like to include your company logo, click on the red box and the divider line and reduce the capacity to 0% respectively.

Step 5 on how to co-brand with Sonder
Image description: Step 5 on how to co-brand with Sonder

6. Step six

In some designs, there will be an option to add your company’s unique Sonder login instructions. In these cases, double click the editable text and write your login information or delete as appropriate.

Step 6 of How to co-brand with Sonder
Image description: Step 6 of How to co-brand with Sonder

7. Step seven

Select ‘Finished’ in the top bar and confirm that you have completed your design.

Step 7 on How to co-brand with Sonder
Image description: Step 7 on How to co-brand with Sonder

8. Step eight

On the next screen select ‘Download’ and choose your file type (recommendation: PDF for documents, PNG for images).

Step 8 on how to co-brand with Sonder
Image description: Step 8 on how to co-brand with Sonder

Emails

Toolkit - Email example 1
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Toolkit - Email example 2
Image description: Toolkit - Email example 2
Toolkit - Email example 3
Image description: Toolkit - Email example 3

Posters

Toolkit poster example 1
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Toolkit poster example 2
Image description: Toolkit poster example 2
Toolkit poster example 3
Image description: Toolkit poster example 3

Guides

Toolkit guide example 1
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Toolkit guide example 2
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Toolkit guide example 3
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Videos

Toolkit videos example
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Preparing for launch

We've created a handy checklist to guide you through creating your very own plan. Fill out the team responsibilities and due dates and consider it your go-to resource for a smooth launch.

Image of Sonder app home screen and wellbeing assesssment
Image description: Image of Sonder app home screen and wellbeing assesssment

When planning how to launch Sonder to your people, think about

  • When – when are your key launch milestones? Are there any days where your people will be getting together where you can communicate Sonder?
  • Where – where should you focus your communications efforts? Think digital and physical platforms.
  • Who – who in the organisation should be involved in the launch? This is a whole company initiative, so think big!
  • How – how can you tap into a core team/ambassadors to assist with the launch of Sonder?

Think big!

Is there anything special that you could do to launch Sonder to your people and to tell the world that you are a business that cares about the health and wellbeing of its employees?

Internal Comms

Inspiration - Internal comms 1
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Inspiration - Internal comms 2
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Launch materials

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Inspiration -Launch materials 2
Image description: Inspiration -Launch materials 2

Events

Inspiration -Events 1
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Inspiration -Events 2
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Launch essentials

Comms plan
Launch essentials 1
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A completed communications plan for launch and beyond. Your plan will contain high level objectives and tactical executions.

Toolkit
Launch essentials 2
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Familiarisation of the Sonder toolkit, including access to the platform, and knowlege of how to download, create and co-brand impactful promotional materials.

Weekly launch webinar
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Each week, we host a launch webinar introducing Sonder's features and benefits to you and your people.

Activation comms campaign
Launch essentials 4
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Opt in to Sonder's email campaign to increase your activation rates by 20% and encourage app downloads.

Next steps

  • — Attend kick-off meeting with your Implementation Manager
  • — Use this meeting to ask any questions and gain clarity for a successful launch
  • — Share your comms plan with Implementation Manager
  • — Attend introduction call with your Customer Success Manager (CSM)
  • — Join the weekly launch webinar