At Sonder, we believe that every person deserves to feel safe, supported, and empowered to be at their best – wherever they are. That’s why we’re redefining workplace health, safety, and wellbeing through a seamless blend of technology and human expertise. Sonder’s mobile platform provides 24/7, real-time support from a dedicated team of safety, medical, and mental health professionals – ensuring that our members receive immediate care when they need it most. In critical situations, we go beyond digital support, offering on-the-ground assistance to manage time-sensitive incidents.

By harnessing real-time insights, we enable organisations to take proactive steps toward a healthier, safer future, which leads directly to tangible bottom-line business outcomes.

An Exciting Time to Join Sonder!

Since our founding in 2017, Sonder has experienced rapid growth, expanding operations across Australia, New Zealand, and the UK. Backed by Australia’s leading venture capital firms, Seek and Blackbird, we are well-capitalised and on a mission to scale globally, partnering with corporations, educational institutions, and government agencies to transform workplace wellbeing at scale.

Our impact and scale:

• 1,000,000+ members across multiple countries
• 200+ team members, plus an extensive network of on-the-ground responders

If you’re passionate about using technology and human expertise to drive meaningful change, join us in shaping the future of workplace wellbeing!

About the role

As our CRM Specialist, you’ll play a pivotal role in powering Sonder’s go-to-market engine. You’ll own the technical setup and ongoing optimisation of our CRM (HubSpot), helping Sales, Marketing, and Customer Success teams work smarter and move faster. This is a hands-on, high-impact role where you’ll drive automation, improve data integrity, and build actionable insights.

What you’ll be doing

• Be the technical owner of our HubSpot CRM structure, including workflows, lifecycle logic, and automations.
• Build custom dashboards and reports to uncover trends, track KPIs, and support strategic GTM decisions.
• Maintain and improve CRM data integrity through audits, deduplication, and regular hygiene processes.
• Collaborate cross-functionally to optimise lead management, campaign attribution, and sales enablement workflows.
• Lead CRM training, develop user documentation, and provide frontline CRM support.
• Implement and manage integrations with platforms like Gong, ZoomInfo, and Segment.
• Proactively identify and deliver improvements that enhance visibility, efficiency, and automation across the customer journey.

Who are we looking for?

The ideal candidate has a growth mindset and is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you – the ideal candidate – will embody the Sonder values and love working in a fast-paced, dynamic workplace.

What you bring to the team;

• 3+ years of hands-on experience managing CRM systems (ideally HubSpot), in a RevOps, Sales Ops, or Marketing Ops role.
• Proven success designing and maintaining scalable workflows, lifecycle automations, and reporting dashboards.
• A solid understanding of lead lifecycle management, campaign tracking, and revenue operations fundamentals.
• Strong attention to detail, with the ability to audit data, manage integrations, and uphold system integrity.
• Confidence working across teams and communicating technical solutions to non-technical stakeholders.
• Experience with BI tools, Google Sheets, or data platforms for basic analysis and reporting.
• Bonus: exposure to tools like Gong, Outreach, ZoomInfo, or Segment.

Why join Sonder?

At Sonder, we thrive in a fast-paced, high-performance environment with a strong commitment to our people. Our team is a collaborative, vibrant group of passionate professionals, dedicated to making a real impact on people’s lives every day.

• Hybrid and flexible working environment. Enjoy the perfect balance of in-office collaboration and work from home flexibility, empowering you to optimise your productivity and work-life balance.
• Gain free access to the Sonder app for you and your family, offering 24/7 on-demand support for health, wellbeing, and safety.
• $1000 annual contribution as part of your development plan + 2 days of study leave
• Paid parental leave with an attractive return to work policy, 12 weeks for Primary Carers and 4 weeks for Secondary Carers, plus our Primary Carers return to work at 80% for the first 3 months at full pay.
• Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success. 
• Salary packaging novated leasing.
• ​​Access $250 annually to fund to invest in your wellbeing, empowering you to choose the support that best fits your needs.
• Free coffee on Tuesdays and catered lunch on Thursdays.
• Team social fund to connect with your team, plus monthly company wide social events. 
• Dog-friendly office. 
• Volunteer leave. 2 days per year to participate in meaningful causes and contribute back to the community.

Check out our life page for more info – https://www.linkedin.com/company/sondersafe/life/

At Sonder, we are committed to fostering a workplace that reflects the rich diversity of the communities we serve. Our members come from all backgrounds, and we know that a diverse team helps us better understand and support their needs. We encourage applications from people of all ages, abilities, cultural backgrounds, gender identities, sexual orientations, and religious beliefs. We are proud to be an inclusive employer and strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are an equal opportunity employer and all hiring decisions are based on merit, capability, and alignment with the role.

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC

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