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Today’s CEOs and senior leaders have become personal agents of social change and true impact players across their ever-expanding ecosystems of influence. This is different from the late 1990s and early 2000s trend of “corporations as social change agents” and reflects the growing expectation that leaders individually speak up for organisational and societal change.
The newly-amplified platform of CEOs and leaders has been spurred on by structural shifts caused by the COVID-19 pandemic – including its “collective [community] trauma” and transformation of the workplace.
A new era of health uncertainty and geopolitical instability has also meant that people are increasingly looking to their leaders to assume a stronger voice as well as a more active role in instigating meaningful change.