Coined by McKinsey back in 1997, the war for talent refers to the challenges in attracting and retaining employees.
In 2024, this is more relevant than ever as we know that workers are no longer putting up with demanding workloads, poor working conditions and a lack of holistic health support, and are actively seeking out companies that put their health, safety and wellbeing first.
Research reveals that nearly one-third (28%) of UK workers are seeking greater workplace health and wellbeing support from their employer.
Exacerbating the issue is talent shortage, with employers struggling to get applicants to apply at all. As Steve Grace, CEO and founder of The Nudge Group explains in our guide, “For junior roles, we’re seeing very few candidates; 5-25 people applying. This is driven by a belief in startups, side hustles, content creation culture, and working multiple part-time roles that fit into their life.”
Staff retention is also a major challenge. From lack of recognition to limited career progression opportunities, employees are not afraid to leave their current role for a company that aligns with their values, offers meaningful flexibility and supports them to bring their best self to work.
Nearly one in four UK workers (23%) are expected to change jobs within the next 12 months, according to PwC’s Workforce Hopes and Fears survey-up from 18% the previous year.
But, a paradox exists when it comes to investing in EVPs. While 96% of CEOs say they’re doing enough for workforce wellbeing, only 69% of employees agree.
As Ben Cividin, People Manager, Charter Hall advises, “Increasingly, talent will move on from organisations if they don’t feel like the whole of the offering is aligned to what they want…increasingly that [35 and under] cohort really wants to understand: ‘Does the organisation I’m joining have my best interests at heart? Not only are they going to give me the creative stuff, but are they actually going to create an environment where I can thrive and do my best work?’”