Client case study

A centralised gateway to support for Woolworths Group

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Workforce composition

185,000 employees

157,000

retail

9,200

logistics

15,200

support

3,350

fulfilment

157,000

retail

9,200

logistics

15,200

support

3,350

fulfilment

Industry

Retail
Supermarkets

Workforce diversity

Customer-facing
Warehouse
Transportation
Corporate
Casual/Seasonal/Temporary

Geographies

Australia
New Zealand

Who is Woolworths Group?

Woolworths Group is the largest company in Australia and a major retail operator in New Zealand, comprising of leading supermarkets and consumer retail brands such as Woolworths, BIG W and Countdown. As one of Australia and New Zealand’s largest private employers, it comprises a diverse and multicultural workforce of

Who is Woolworths Group?

Woolworths Group is the largest company in Australia and a major retail operator in New Zealand, comprising of leading supermarkets and consumer retail brands such as Woolworths, BIG W and Countdown. As one of Australia and New Zealand’s largest private employers, it comprises a diverse and multicultural workforce of nearly 185,000 team members serving over 29 million customers each week. At Woolworths, their people are at the heart of everything they do, and their leaders are deeply committed to creating better experiences together for their customers, their communities and each other.

nearly 185,000 team members serving over 29 million customers each week. At Woolworths, their people are at the heart of everything they do, and their leaders are deeply committed to creating better experiences together for their customers, their communities and each other.

Situation

In 2020, as the world we knew drastically changed, the team at Woolworths was reacting to keep their communities fed, but also keeping their team members supported and safe.

Dedicated to their teams' safety and wellbeing, Woolworths Group looked for a solution that would enhance their support program. One that allows them to further reduce the barriers to help, and provide the organisation with more insight so they can be one step ahead in preventing wellbeing challenges going forward.

Case complexity

Driven by a large and diverse team of frontline retail workers, the COVID-19 pandemic amplified a number of existing safety and wellbeing concerns and brought new challenges to the Woolworths organisation. Woolworths needed a solution to cater to:

  • A large, culturally and socio-economically diverse workforce
  • A high percentage of shift workers
  • A simpler support framework which made it easier for their team members to navigate the right help at the right time

Sonder wellbeing insights

46%
of support cases occur overnight
90%
use live-chat as their preferred communication for mental health support
56%
said they would not have sought help if Sonder was not available
Woolworths Quote

Sonder for your organisation

Unlike a traditional EAP, Sonder’s human-centric service offers Woolworths accessible, 24/7 support for team members and their families. Our holistic approach considers all aspects of a person, meaning their wellbeing is supported in every way - across safety, medical and mental health.

Find out how Sonder’s tech-driven solution lowers barriers for team members to access help and supports leaders in preventing future organisational challenges by providing visibility and insights into their people’s wellbeing needs.

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“Sonder enhances accessibility to care for Woolies staff by leveraging technology, 24/7 support, and timely data insights which drive meaningful business decisions.”

Craig Cowdrey, CEO at Sonder

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Sonder is reimagining health, safety and wellbeing support. Sonder proves human centric care leads to earlier intervention. Sonder impacts one person at a time to drive meaningful change across an organisation. Sonder understands people and how to support them.

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